New releases on Utomik are labeled with a green new ribbon. They automatically disappear from the new entries after 1 week.
Some games are released on Utomik while still in development, sometimes the (indie) publisher is actively looking for feedback on their game.
Games with Large Startup Packages
Some games, by their design, have larger startup packages and take a bit longer to start for the first time. Games like this are marked with an "Hourglass" icon in the client. Once the initial data is downloaded it remains on your disk, so the second time you play you will not have to wait for it again.
Games that are scheduled for release on Utomik are labeled coming soon. The time it takes for certain games to be released varies, there is no fixed time a game spends in coming soon phase.